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Marketing and Operations

Unit Number 5Q5Z0044


Monday, 24 March 2014

Research Tutorial:

Watch Business Nightmares: Doomed Designs


In your groups, discuss the following questions:
1.  What went wrong?
2.  Why did it go wrong?
3.  What sort of research could Persil have undertaken to prevent this disaster?
4.  What should they do to put it right?

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