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Marketing and Operations

Unit Number 5Q5Z0044


Monday, 24 March 2014

Planning Tutorial:

Watch the video Business Nightmares: Disastrous Decisions.


In your groups, discuss the following questions:
1.  What went wrong?
2.  Why did it go wrong?
3.  What sort of planning could Mini have undertaken to prevent this disaster?
4.  What should they do to put it right?

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