Product Tutorial:
Business Nightmares with Evan Davies Part 1View Sunny Delight Case Study from 00.00 to 13.03.
Working in small groups, discuss the case study.
What is your opinion of Sunny Delight?
What went wrong in terms of development of the product?
Where was the mismatch between product development and consumer expectation?
Was this a business disaster - if so why?
What could the marketing and operations managers at Sunny Delight have done differently to avoid this situation?
Prepare a small group presentation to feed your discussion back to the seminar group.
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